|
Every
day we receive questions about all kinds of amps—from $150.00
Alamos rescued from an eBay-er’s basement, to Fender VibroKings
and everything in between. Some players want an amp to gig with, and
others seek the perfect living room tone machine. But what you all
clearly share is the desire to make your amps sound better, or the
need to finally discover an amp that will do what your current amps
can’t. There are hundreds of choices, it’s all subjective
(although the cream inevitably rises to the top in the court of
public opinion), but perhaps Todd Sharp put it best; amps remain the
great enablers
in the Quest for Tone. One trick ponies are fine if you can afford
to own a roomful of amps, otherwise, versatility
becomes paramount, doesn’t it? We recently journeyed to Cleveland,
Ohio, home of The Rock & Roll Hall of Fame and Dr. Z
Amplification, to spend a day with Dr. Z and an evening with
ToneQuest advisory board member Buddy Whittington and John Mayall
and the Bluesbreakers. Our interview with Dr. Z follows, and in our
next issue we’ll treat you to a blow-by-blow description of the
entire line of Z’s. What makes Dr. Z amps worthy of your
attention? They are hand-built, sensibly priced, simply and sturdily
designed, offered in configurations to suit any application,
and…they deliver unmistakable, signature tone that runs the gamut
from clear, clean, harmonic complexity with headroom to spare, to
thick, authentic, in-your-face raunch (at less than ear-shattering
volume when needed).
Little wonder that Z’s are usually sold well
before they ever reach a dealer’s floor. Our sincere thanks to Dr.
Z, Buddy Whittington, and The Bluesbreakers for giving us an
eye-opening glimpse into these wonderful amps, and the best 20-hour
day on the road that one could imagine. Enjoy!
Let’s
start with a little history on the Doctor and his amps.
We’ve
been building amps for 10 years, and I spent a couple of years prior
to that doing repairs.
How
did your interest in amps begin—as a guitar player?
Well…actually,
I’m a drummer, but I was lucky enough to have a father who was in
the radio and TV repair business. I’m 48, and in the 50’s that
was the heyday for tube amps, and our basement was just filled with
tubes and electronic gear. I built the PA’s for the bands I was in
at a very early age, and we used to rehearse at my house (evil
chuckle). It’s kind of funny looking back—I feel sorry for
some of the guitar and bass players that were in bands with me
because I used to really mess with their amps when they were gone.
If they only knew some of the things I did (and undid) to their
amps! I went on to college and graduated with an electronics degree
and spent about 14 years in diagnostic medical electronics. I was
with General Electric medical systems when I decided to do amps full
time, and nuclear medicine cameras seemed to be where my strength
was, because those cameras had 55 photomultiplier tubes inside the
detector head. I was always considered the “analog guy” at GE.
So
you flipped the standby switch, so to speak, in ’90?
I continued to
work my “day job” if you will until 1992, and that was the time
when a lot of decisions were made for me. One of them was that Joe
Walsh got one of my amps and took it out on an Eagles tour, and I thought, “Wow, I think I’ve got something!”
At that time, I pretty much decided to direct my attention to
building amps full time.
How
did Joe get your amp?
Well, he lived
in Cleveland and he attended Kent State and studied electronics. We
knew each other, and we had crossed paths over the years—we even
played in a battle of the bands together years ago. His band came in
first and mine was second, which ought to tell you something. His
former manager was a good friend of mine, and he thought Joe would
dig my amp, so we met one night and Joe took the amp back to his
hotel room and promptly pulled it all apart. I didn’t hear
anything from him for about a year or a year and a half, and all of
a sudden I got a call to make Joe another amp and a speaker cabinet.
He needed a backup for the Eagles
tour, and the rest is history.
Clearly
a pivotal point for you.
Yeah, well I
had a very lucrative position in medical electronics and a family to
support, but things had been changing.
I was always the guy with the earring and long hair, I was
very good at what I did and they left me alone to do my thing. Then
the atmosphere suddenly became much more regimented at GE and it
seemed like a good time to move on.
What
was the model amp that you built for Joe?
It
was an SRZ 65, which was a
65W, EL34-based amp with gain and master volume. It was the only amp
that I ever built with a cascaded gain circuit. The SRZ
evolved into a reverb combo that was reviewed in Guitar Player back in 1993-94. It had some Marshall characteristics
to it, with an ultralinear
output transformer. I’m thinking about reissuing that model.
Players’ tastes have changed a bit lately and more powerful amps
are coming back into vogue.
Was
that truly your first amp?
Not really. The
Carmen Ghia was the first
amp that I ever sold. To this day, I’ve probably built more of
those heads than any other—somewhere around 400. It wasn’t even
called the Carmen Ghia at the time. I named all of the early amps
after my children—my grandson Carmen for the Ghia,
and the SRZ was named
after my daughter Sheree Roses. The original configuration for the Carmen Ghia was based on a Hammond reverb amp. I have a friend named
Charlie Jobe, and if you look on Jimmy Smith’s albums you’ll see
him credited—he was the Hammond organ master
in the U.S., and he was almost in his 90’s when I met him. His
house was just filled with Hammond stuff, and one day I saw these
little EL84 amps sitting on a shelf and I asked Charlie what they
were. He said, “Oh, those are Hammond reverb amps—they weren’t
very popular.” They were optional for a B100 and it would tie the
input from one of the speakers and drive its own separate speaker
through a reverb pan. I thought that would make a cool guitar amp,
so I built a few, and I’d take them to guitar shows and sell every
one I’d brought for around $350 each. Of course, all of the $1,000
amps that I’d brought would be carried back out at the end of the
show because in those days, no one wanted to spend $1,000 on an amp
at a vintage guitar show.
Why
did the Carmen Ghias sell so well, aside from their attractive
price?
They were just
really cool and people dug the tone. People liked the idea of that
output tube distortion at a lower volume, and I think that was
around the time when they began to realize that you don’t need 100
watts. But I was also developing the SRZ
65 because I wanted to build a real stage
amp. I realized that was going to be crucial to the future of
the company, but at that time production was really slow. I might
have built 5-6 amps a year while I was also doing repairs and
working my day gig.
Can
you describe what you were trying to achieve with your amp designs?
Well, I wanted
to build an original-sounding amp that was going to be very durable,
first. And I also used design ideas that I had used in medical
electronics. For example, I’ve always built my amps on a
chromate-converted aluminum chassis.
Why?
In medical
electronics, the FDA is very concerned about ground leakage. You
can’t scan someone who might be hooked up to life support
equipment and risk shocking them, so ground current has to be very,
very low. One way we got around that is by using chromate-converted
aluminum. Aluminum is already a very good conductor, but the
chromate conversion raises conductivity almost to the level of
copper without the cost of a copper chassis. The higher conductivity
allows for better grounding, better earthing, and when I did this
with my amps they were clearly very lively and bouncy with that
chassis.
The
early Marshall amp chassis were aluminum…
They sure were,
and so were the Trainwrecks. Aluminum is a lot more expensive than
steel.
What
other features are unique to your amps?
Well, some of
them are ultralinear.
Please
explain…
Sonically, it
makes the amp respond like a triode
because the screen and the plate are very close to the same
potential, so you get no cross over notch, and the smooth, rich
sound of a triode but with the power of a pentode. It’s also kind
of articulate—you hear
the primary note and the harmonics without any mushiness, like with
a Hiwatt, for example. I suppose I also just wanted to do something
different. It’s always difficult to describe the tone of my amps
because people want to know, “Does it sound like a Marshall or
does it sound like a Fender?” I just know that a lot of recording
artists like the originality of the sound of my amps because they
tell me, “Man, that’s the sound I’ve had in my head, and I
could never get it out of a Marshall or a Fender.” It’s been
more difficult, because it would have been easier to copy an amp
like a Bassman, but I didn’t want to do that—I never did. It’s
already been done. It’s like music…certainly, you learn from the
past and it influences you, but you want something original
that builds on the things that have come before.
Are
there any other components that are unique to your amps?
I went to
Sprague and had coupling caps formulated for Dr. Z amps, and I had
one formulated that brought some of the older Asteron sound, even though those old wax-impregnated caps can no longer be
manufactured. They were highly carcinogenic. But what it really
brought me more than anything else was consistency, because
purchasing a very large lot of these components insured that. If you
buy a hundred at a time, they can vary from batch to batch and you
wind up fighting that. Maybe one batch is a little harsher, another
brighter. Then you get different lots of tubes and they
sound different, and pretty soon you’re like a dog chasing
your tail. So having these capacitors made in quantity eliminated
one of the variables in making the tone of my amps consistently reproducible.
This
potential role in the consistency of components keeps coming up when
we discuss the tone of “magical amps” vs. “dogs” of the same
type and era. Guitars often fall within that discussion too. Maybe
we should talk about the Golden Era of Ludwig and Rogers drums while
we’re at it.
Exactly.
Perhaps the biggest example of this is Marshall. In the early days
they would go off on the weekends and scout around for parts. The
values may have been the same, but they might be from different
manufacturers or made at different times. Fender, on the other hand,
at least had their shit together in manufacturing, and they did buy
large lots, like those Asterons and
the blue-molded caps used during the blackface era. I remember
buying blackface amps when they were new and you’d be hard-pressed
to find 3 identical amps that didn’t sound the same. They were all very, very identical. So I
was really relieved when I realized what those caps were going to do
for me in manufacturing.
Can
you take a stab at describing the hierarchy or rank of various
components in determining and influencing the tone of an amp?
It’s kind of
hard to say, but resistors probably the least, filter caps next,
tubes…well, yeah, they’re pretty important because different
manufacturers’ tubes have different responses. Output and power
transformers are a very critical
part—the heart of an amp, and speakers are the single most important component in an amp. They’re the final
transducers. If the speaker isn’t right for the amp, no matter how
great that amp is, it’s not going to sound that good because
that’s what you’re going hear.
The speaker has to be tweaked and designed as part of the system
when you design a combo amp.
What
kind of speakers do you prefer?
More often than
not, Celestion. I’ve had some luck with Weber VST, and I’m in
the process of building my own 10” speaker, getting British cones
and American baskets and doing the final assembly here. The last
employee I hired was the hottest speaker reconer here in town, but
inhaling all of that glue finally got to him and he wanted out of
reconing, so he’s building speakers with us now.
How
did you arrive at the speaker choices you currently use?
It all depends
on the individual amp itself. I use a lot of Celestion Vintage
30’s as well as the G12H30, which is the 70th
Anniversary 30W speaker. They initially only shipped that speaker to
the U.S. for a year. I loved
that speaker, and I talked to my Celestion rep and asked him why
they weren’t coming over anymore. He said, “Well, Z, you were
the only guy using them.” I said, “Get outta here! They sound great!”
I discovered that Celestion continued to make them, but they just
stopped bringing them in, so I put some pressure on to get those
shipped here again and I still use them now. I find that the Vintage
30 has a rich harmonic that leaps off the cone and a nice
brilliance, but they kind of lack lower mid and bass response. The
G12H30 is just the opposite—very rich in lower mids and bass
response. Think of the early Hendrix and Clapton recordings. So when
you combine those 2 speakers together in a cabinet you really expand
your bandwidth, almost like a hi-fi cabinet where you have a tweeter
and a woofer. They compliment each other, and you’re not notched
into a specific sound. It’s very friendly to all different styles
of music and players, and they really dig it.
Now, our Theile
ported 2x12 cabinet…far be it for me to blow my own horn, but I
haven’t heard a better sounding 2x12 cabinet. I’ve never seen a
2x12 Theile ported cab—the single 12 has been done before, and I
thought that if 1x12 sounds good, then 2x12’s will sound even
better. The key to the Theile port design is that it does have a
shelf as well as a port, and by adjusting the shelf width you can
adjust the midrange response of the cabinet, and by adjusting the
depth of the port, you adjust the low-end response. By selecting the
driver, you also determine the treble response. So I can really dial
in the cabinet to accentuate or balance whatever frequencies I want
just by the way that cabinet is built, and I tune it to 30Hz. There
are bass players that use our 2x12 cabinet and they are loaded with
2 heavy drivers. That’s a little bit low for guitar players, but
there are still beat notes and harmonics generated that now come out
clear and don’t turn to mud like they do with other cabs. The
horizontal front port also gives you the ambiance of an open-backed
cabinet, because you hear what’s coming out of the cones, and then
you hear what’s coming out of the port, like the sound that’s
coming out of the back and around the cabinet in an open-back
design. So it does have a nice ambiance, and it’s not as focused
and beamy as a 4x12.
There’s also
another design we do that’s interesting. Going back to the Eagles
tour, I noticed something that was being done by Clair Brothers
Sound, which is one of the biggest companies that builds sound
systems for the big tours. One day I was looking into their
side-fill cabs and I noticed that the speaker was recessed a couple
of inches behind the baffle. So I get a flashlight, and I’m
looking at these cabs and one of the guys from Clair Brothers says,
“Hey Man, whaddya doin? Get away from that shit!” It turned out
that this guy was one of their engineers, we started talking, and he
explained what they were doing with what was known as a tone ring in the Fender days. Well,
they do the same thing with what they call lens technology. I now make a lens that consists of two ¾ inch
thick sections of plywood that the speaker is mounted behind, and
what that does is enable you to dial in the projection of the
cabinet by the depth of the lens. It makes those 2x10’s in the MAZ
Jr. sound like 2x12’s because essentially I’m adding an inch and
a half to the cone diameter. You know how 2x10 amps sound really
nice when you’re a guitar cord length away from them, but get 20
feet away, and they begin to sound a little tiny? The lens
technology gives them a much bigger sound. It’s a little like the
old horn technology where they calculated different throw lengths
for those horns.
This
lens technology is used only with your open-back cabinets?
Yeah—the
closed-back cabinets don’t need to be any louder. It’s a very big sounding cabinet, and
it’s interesting…2 Vintage 30’s are initially very impressive
when you hit that first chord, but after 30 or 40 minutes, they tend
to become a bit fatiguing to my ear, and I want to reach over and
either turn down, or turn off. But when I coupled the Vintage 30
with the G12H30, we got a lot more pleasant sound with great sparkly
top-end and big low-end, and it brought the db level of the cabinet
down very nicely.
Do
you consult with your customers on their power needs and speaker
configurations?
I do to a
degree. I hope that people will defer to a specific design that
already exists since I’ve done so much research in developing
them, but if someone wants Vox Bluebells, we’ll do that.
We
asked Buddy Whittington if he had any problems with his amps,
touring so much in Europe…
Yeah, he’s
taken that little Studio Deluxe around the world 3 times, and with
the exception of one instance where it was dropped so hard that the
transformer was left dangling from the chassis, he’s had great
luck with it. Buddy has connected with my amps about as well as
anyone I know.
The
first time we heard “Dead City” on Blues
for the Lost Days it really was a wake up call. A big part, of course, was Buddy’s
touch, but the sound of those amps was also so definitive and
unique…
Yes, I think my
amps are especially suited to touch-sensitive players like Buddy.
Let’s
talk about the individual models for a moment. One of the major
barriers to consistently achieving great tone
seems to be rooted in a problem that we hear about often from
readers and Web surfers. They flirt with a big, impressive-looking,
beautifully built amp, and once they get it home or take it to a
gig, it’s revealed to be way too much amp for the room and
they’re relegated to squashing their signal through a stompbox or
settling for wimpy tone at “2-3.” The amp is never able to
really cook. You’ve come up with different amps to directly
address that problem, right?
Yes. I went at
it from the point of, OK, a Super Reverb…using that as the sound
level and volume that’s very usable for 75% of the bands out there
playing 100 seat clubs. Well, 38W was the key, so I’m going to
start from there and work forward from the input jack. 38W gives you
plenty of power, it gives you enough of that nice singing output
distortion that you can push the amp into without being obtrusive,
and you still have enough clean headroom to be able to play clean
passages at a gig. And I also found that 38W was still a bit too
loud for a lot of people—those who maybe don’t play out, who
play with their buddies and enjoy their music, but who don’t want
to kill their families at home while they’re getting their ya
ya’s out. That’s where I think a lot of the first 18W Carmen
Ghias went. People got these little amps and they were amazed at
the harmonic complexity from 2 knobs. They were so simple and kind
of brainless. Just set the tone for your guitar, adjust the volume
and go. But it’s not exactly a bedroom amp—it has a lot of
girth, and it certainly does have some power and a lot of low end.
People started using them to play out, and if you aren’t concerned
too much with clean headroom, the Ghia
is a blast. It’s a very inspirational amp. You can have a ball
playing it and nobody is giving you dirty looks because of the
volume.
Then came the MAZ
Jr.—2 EL84’s, no negative feedback, master volume, reverb, a
cut control, and either a single 12 or 2x10’s. It’s a little bit
different design than the MAZ
38, but it uses the same front end as far as the tone stack and
reverb circuit. From the phase inverter on, however, it’s a
totally different amp, and more akin to the Ghia.
It’s probably closer to 22W–24W, and it will produce a nicer
low-level distortion with its master volume because it has no
negative feedback. The harmonics are there—it’s very rich—but
it also has enough get up and go because I use very, very efficient
speakers in the 2x10 and a Celestion Greenback in the 1x12. Coupled
with the lens technology used in building the cabinet, it makes for
a pretty damn loud amp.
Can
you describe the cut control?
It’s a little
filter network that inputs the grids of the output tubes, similar to
the way a presence control works, but a presence control adjusts the
amount of frequency that’s in the negative feedback. Presence is
supposed to make the amp sound closer to you without being louder,
by increasing some of the top end. The cut control is a little
different— almost like a single tone control that works the output
tubes. It’s a nice control for a couple of different applications.
If you’re going to play with a lot of distortion, perhaps turning
the master volume down and using a stompbox to boost the signal
coming into the amp, you can set the cut control at about 9
o’clock and it gets rid of all of the top end zizzy shit that
comes with more gain. Now you have this big, thick, chunky
distortion at low volume that sounds like a big amp—thick and
rich. Or, let’s say you’re playing a Tom Petty tune and you want
that sparkling, chimey sound. Turn the cut control up, and now your
high strings are just ringing with that “tinsel coming off the
ceiling” kind of sound. As far as I know the concept was first
developed with the Vox AC30. The cut control also gives you the
ability to scoop frequencies and you can subtly adjust the volume of
your amp by simply nudging the cut control, too.
What
other specific features are unique to your amps?
I probably have
a couple of original designs that are unique to my amps, and they
were all evolved from a circuit that’s called a
conjunctive filter. It’s a filter that goes across the primary
side of the output transformer. The Carmen
Ghia has a very traditional conjunctive filter, or corrective
filter, as it’s described in the RCA
Receiver’s Handbook. It affects the primary impedance of the
transformer and allows frequencies to be very flat, or balanced.
From say, 100Hz to 3K, the amplitude is the same. So from the high E
to low E strings if your pick attack is the same, you’ll get the
same volume from the notes. The volume of individual notes isn’t frequency
dependent. So going back to what we were saying earlier about
the touch dynamic of our amps, all that is related to the
conjunctive filters that we use, and you’re really in control
because of them.
And
this is unique to the Z’s?
No one else
uses it. It’s something I found in an old RCA book of my dad’s,
and again, it’s referred to as a corrective filter. It was just a
little side note on how to make an amplifier more linear within a
certain band of frequencies. When you strum a chord, each note makes
it’s own contribution to the sound without one note overpowering
the other. Jazz players love it when they’re playing those big,
6-string chords—it really puts a twinkle their eye when they hear
it.
The
Prescription is another one in which I went with a different
approach with the conjunctive filter. I have Todd Sharp to thank for
that. We were in the tuning room for a Rod Stewart show and I’d
sent Todd some parts for a Dr. Z Prescription he was using. We
started playing around, and before you know it, we had evolved it
into a really cool sound with different values of resistors and caps
that we used. It’s funny how working with artists, you develop
things.
Which
model of all the Z’s is the most popular?
Looking at
’99, it’s pretty close. The Route 66 was at the top, followed very closely by the Carmen
Ghia and The MAZ Jr. The MAZ 38 has
always been a constant seller, especially whenever Buddy is out on
the road. Wherever he plays, I always get a call the next day. One
of the reasons is that Buddy is just so open and friendly. He
doesn’t have that rock star attitude, in fact, he’ll talk your
ear off.
How
about The
KT45?
Well, all of
this information is available on our web site but the short answer
is, listen to The Who Live at
Leeds. That’s the sound of The
KT45.
What’s
on the horizon, Z?
The Z28
will be a 6V6 based amp with an EF86 front end in a 4x10 combo
initially, and I’ll probably build it as a head eventually. Simple
control layout—volume, treble, and bass, along the lines of The
Route 66 and KT45.
It’s a perfect club amp, voiced somewhat like the old brown Deluxe with a
little more modern sound.
And
that’s it for now?
Yeah…well, I
have a product that I build when I see fit called The
Mazerati. Here comes Joe Walsh again. Joe comes into the shop,
puts his arm around me and says, “Z, I love the Carmen
Ghia, now go build me a 100W Carmen
Ghia.” I said, “Joe, I can’t do that, but I could build
you a double-power 30W Carmen Ghia with 4 EL84’s.” He said, “OK, do it,” and
that’s The Mazerati. It
sells for $999, and I’ve sold a lot of them to guys that have Ghias
and wanted a little more power and volume.
Do
you sell direct?
Just the Carmen
Ghia and the speaker cabinets, but if people want to know where
they can find a specific model, or who among our dealers is due to
receive a specific model, I can usually help them.
Do
you have a personal favorite?
Oh, that’s
like saying which child do you love the most, you know? It’s kind
of a toss up from day to day, but certainly the one I’m most proud
of is The Route 66. It’s
my latest design—it’s the first of my amps that won the Guitar Player Editor’s Pick Award, and it is a very different,
unique, and original design. And it’s also a very simple amp, meaning that it’s what every manufacturer wants, which
is an amp that sounds great and is also very easy to build. I offer
a lifetime warranty for that amp because it is so…
Over
built?
Yes. The output
transformer is probably rated for 3 times the power output that I
use. The power transformer is just an exquisitely built Schumacher
that is 2-3 times rated for its use. I used my own Genelex Golden
Lion KT 66’s out of my McIntosh hi-fi amp in the development of Route
66, and I did all of the things that Genalex proscribes for the
proper installation and construction of an amp with KT66’s. For
example, the tubes are 3.5 inch center-spaced. That’s a concern
that Genalex had because the KT66’s are such large glass-bottle
tubes that radiate so much heat that the spacing must
be 3.5 inch center-spaced. The original Genalex tubes were rated for
10,000 hours of service. Now, I don’t know if the Valve-Art
KT66’s that I use will last 10,000 hours, but the testing that
I’ve done shows that we’ll get at least 5,000 hours out of the
Chinese tube.
There
are a lot of relatively small boutique amp manufacturers today, and
Matchless, for example, became known for building supremely
overbuilt amps, yet ultimately the company failed. What has enabled
you to be successful?
I think the
biggest problem that Matchless had that I’ve avoided is that as
I’ve developed new amps, they’ve gotten better and better. The
problem with Matchless was that their DC30
Series was a wonderful sounding amp, hands-down, but they
subsequently failed to come up with anything that could match it.
They spent a lot of time and money on R&D and they could never
improve on the DC30. It was also a very labor-intensive amp that was extremely
well-built, but that was one of the problems. Look inside of one of
them—there were no shortcuts.
You’d have a tech sitting at a bench for days building one of
those amps. My best amp is the next one I’m going to do, as far as
I’m concerned.
Do
you think that perhaps 14 years of prior experience in big business
helped take your interest in amps from your basement to a
full-fledged, successful company?
I believe so.
It was very easy for me because I went into it with a rigorous
background in product development and
engineering. Also, if I make a commitment, I’m going to
meet it, and I try to run my company so that we are efficient and we
can get out 30-35 pieces every month. That seems to be about as much
as I can do, and doing any more doesn’t seem like it’s going to
get me a lot more. I don’t want to flash out and expand so much
that my overhead makes us no longer profitable. Sometimes success is
more difficult to deal with than failure. Your overhead goes up, you
hire more people, you’re going thought parts at a faster clip,
your suppliers start sending you junk, you have to keep the flow
going so you accept substandard quality from your suppliers, and it
trickles down into the quality of your amps. I can’t do that. You
have to be in a position to reject substandard parts. If they’re
not right, they go back, because now your name is on the product,
not the guy who made the chassis or the tranny. They don’t give a
shit—just pay your bill in 30 days, you know? But my
name is on the amp forever.
How
do you maintain quality control?
By overlapping
my supply orders so that I’m never in such a bind that I don’t
have ample time to test and check components.
Do
you mean that you check all of the transformers that come in?
No, but I
spot-check them. Believe me, trannies are the least of my problems.
Purchasing from Schumacher and Cin-Tran, both are wonderful tranny
companies. Each transformer is individually wrapped and the quality
is pretty unbelievable. I was fortunate to hit if off with the reps
from both of these companies in the beginning, and even though I was
just getting started, they treated me like mine was a very large
company.
Sounds
like that was a sign that you were doing what you were meant to do.
When that happens, things tend to fall into place don’t they?
I guess
so—there were so many things that worked that way with Joe Walsh,
Charlie Jobe, all of the things that have happened in this business.
I have to say that luck, or somebody up above looking out for me has
directed me to make the right decisions and keep the company going.
It’s relatively stress free. I come in at 7:30 a.m. and I have
just as much energy at 7 in the evening. Perhaps the other thing
that differentiates us from other boutique manufacturers is that we
have 7 or 8 different models and they kind of do fit 7 or 8
different niches. I sell tons
of amps in Nashville, and I never would have believed it. I found
out that Nashville is the
place. Better than L.A., better than Chicago, better than New
York. There are so many players, they all want their individual
sound, and they don’t mind spending money. To those guys, that’s
their life, man. It’s
true in other places, but in certain pockets of the country some
people are always pushing me for an endorsement. I don’t know how
many phone calls I get a day asking me about my endorsement program.
I tell them it’s pretty simple—you endorse a check to me and I
build you an amp. That’s my endorsement policy. I found out a long
time ago that when you give something to someone it really doesn’t
mean a lot. It’s the investment in time and money that creates
something of value to people, and when you give it away, more often
than not it just ends up collecting dust. If it’s not getting
used, what’s the point? Hey, I’m kind of an underground cat
anyway, and I like it like that.
Prices as of
4/2000
Carmen Ghia
Head $649
Route 66 Head
$1,399
KT 45 Head
$1,250
Prescription
Head $1,299
Prescription
2x12 Combo $1,650
MAZ 18 Jr.
Reverb Head $1,150
MAZ 38 1x12
Combo $1,550
MAZ 38 2x12
Combo $1,750
MAZ 38 2x10
Combo $1,625
MAZ 18 Jr.
1x12 Reverb Combo $1,399
MAZ 18 Jr.
2x10 Reverb Combo $1,425
1x12
rear-ported or open back cabinet
$450
2x12
field-ported cabinet $750
Subscribe
Now
or get your Trial
Subscription |